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Empire of the Son: Hollywood and the Global Marketing of the American Jesus

April 23, 2014
4:00pm

223 Moses

Edward J. Blum, San Diego State University

Empire of the Son: Hollywood and the Global Marketing of the American Jesus

When United States first formed, it was one of the most inhospitable locations for images of Jesus Christ in the Christian world. Two hundred and fifty years later, the U.S. is one of the world's leading creators and global distributors of new Jesus imagery. When, how, and why did this massive change take place? Historian Edward J. Blum will draw from his award-winning co-authored book, The Color of Christ: The Son of God and the Saga of Race in America, to discuss the crucial role of southern California and the early film industry in making that transformation. While New York City and Washington D.C. have served as primary metropoles for American economic and political influence throughout the world, early twentieth-century Hollywood, according to Blum, became the center of religious cultural expression and international expansion.